Taking Charge: 5 Ads to Generate Real Estate Leads Without Third-Party Reliance

Generating your own real estate leads puts you in the driver's seat of your business. Far too many real estate professionals are caught in the cycle of dependency on third-party leads, limiting their potential. Break free from this cycle and take control by setting up and running these 5 proven lead-generating ads.

1. Lead-form “Listing Lists” Ads: Start by creating enticing ads on Meta (Facebook/Instagram) that offer exclusive access to curated property lists. The key is to make the lists relevant – for example, "Top 10 Luxury Homes in [Area]" or "Affordable Homes Under [Price] in [Area]."

Detailed Steps:

• Ad Creation: Open Meta Ads Manager and start a new ad campaign. Select “Lead generation” as your marketing objective.

• Target Audience: Define your target audience based on geographic location and/or other relevant factors.

• Ad Placement and Budget: Choose where your ad will appear on Facebook and Instagram and set your budget.

• Ad Design: Design your ad with engaging visuals and copy that highlights the unique appeal of your property list.

• Lead Form Setup: Click on the “Lead form” section. Choose “New Form” and create a form with fields like name, email, and phone number.

• Custom Questions: Add custom questions if needed, to qualify leads further (e.g., "What is your preferred property type?").

• Privacy Policy: Ensure you have a privacy policy on your website and link it in the form. This step is mandatory for lead forms.

• Completion Steps: Set up a “Thank you” screen that appears after form submission. Include a call-to-action like “See properties,” linking to the specific property list on your website.

• Tracking and Testing: After publishing, monitor the ad’s performance and tweak targeting or creative elements as needed for optimal results.

2. "How we did it" Just-Sold Postcards: Just-sold postcards are more than announcements; they're tools for storytelling. Highlight your unique selling strategies, such as innovative marketing techniques or negotiation skills, with "how we did it" bullet points or seller testimonials.

Distribute these postcards not only to neighbors around your listings but also to your personal network. This approach positions you as a trusted expert and leverages the power of social proof, essential for standing out against competitors.

3. DM Automation Ads: Utilize the “Send Message” CTA in your Meta ads to directly engage with leads. Offer them the same exclusive property lists as in your lead-form ads, but through an interactive chat.


Detailed Steps:

• Ad Setup: In Meta Ads Manager, create a new ad campaign with the objective of “Messages.”

• Choose the Messaging App: Select the messaging app where you want to engage with leads (e.g., Facebook Messenger, Instagram Direct, and/or WhatsApp).

• Ad Creation: Design your ad. Use engaging visuals and copy to entice viewers to use the “Send Message” CTA, such as offering access to exclusive property lists.

• Automation Tool Integration: Set up an account with a chat automation tool like ManyChat or ChatFuel.

• Scripting the Conversation: In your chosen automation tool, script a conversation flow. Start with a welcome message, then guide users to request the property list.

• Data Collection Setup: Include steps in your chat flow to ask for the user's contact information, like email and phone number.

• Linking to Meta: Connect your chat automation tool to your Facebook and/or Instagram account. Ensure the automated chat flow is triggered when someone clicks the “Send Message” CTA on your ad or messages a specific keyword.

• Testing: Before going live, test the chat flow to ensure it works smoothly and collects information effectively.

• Monitoring and Adjustments: After your ad is live, monitor its performance. Make necessary adjustments to the chat script or targeting based on user interactions and feedback.

By meticulously setting up your DM automation ads with a clear conversation flow and data collection strategy, you can efficiently engage leads on Meta platforms and gather valuable first-party information for follow-up and conversion.

4. YouTube Seller Streaming Ads: Create compelling in-stream ads (commercials before or during YouTube videos) to target specific groups like local homeowners, suspected in-market sellers, and real estate decision-makers.


Detailed Steps:

• YouTube Channel: Ensure you have a YouTube channel set up for your business.

• Google Ads Account: Log in to your Google Ads account. If you don’t have one, create it.

• New Video Campaign: Click on the “+ New Campaign” button. Choose “Create a campaign without a goal's guidance.”

• Campaign Type: Select “Video” as the campaign type. Choose a campaign subtype that aligns with your strategy.

• Targeting Setup: In the “People” section of campaign creation, use the Audience Segments feature. Target audiences like “Homeowners,” “Real Estate Agents,” and/or in-market audiences related to real estate purchases.

• Video Preparation: Create a high-quality, engaging video. Ensure it clearly communicates your message and includes a strong call-to-action (CTA), like visiting your website or contacting you for more information.

• Uploading to YouTube: Log in to your YouTube channel. Upload your video as an unlisted video. This ensures it's available for your ad but not publicly listed on your channel.

• Using Video in Google Ads: In your Google Ads account, when creating the ad, you will need to provide the URL of this unlisted YouTube video.

• Bidding Strategy: Choose a bidding strategy based on your campaign goals (e.g., CPV - “Cost Per View”) and follow Google Ads’ guidance/recommendations.

• Budget and Scheduling: Set your daily budget and choose how long you want your ad to run.

• Finalizing and Launching: Review all settings, then click “Create Campaign.”

5. Sign-Call Interceptor Ads: Dynamic Google search ads can intercept potential sign calls. The key is to have your IDX website's listing titles include property addresses, then use these links in your Google Ads.

Detailed Steps:

• Preparation of IDX Website Listings:

  1. Ensure your IDX website's listings include accurate property addresses in its page titles. This is crucial for matching your ads to relevant search queries.

• Creating a Targeted Property List:

  1. Conduct a search on your IDX website for properties you want to target with your ads.

  2. Select properties that align with your marketing goals, such as homes within a specific price range or in a particular area in which you sell regularly.

• Using Google Sheets for Ad Management:

  1. Open a new Google Sheet and list the URLs of the selected properties from your IDX website in column A.

  2. In column B, create custom labels for each property URL. These labels can include descriptors like the property type, neighborhood, or price range. Custom labels will help you organize and segment your ads more effectively in Google Ads.

  3. Ensure the Sheet is clearly organized and labeled, as it will be integral in managing and targeting your ads.

  Linking Google Sheets to Google Ads:

1. In your Google Ads account, go to the “Tools & Settings” menu and select “Business data” under the “Setup” section.

2. Choose to upload a data feed and select Google Sheets as the source. Connect the Sheet you prepared with your property URLs.

3. This integration not only allows Google Ads to dynamically generate ads based on the URLs in your Sheet but also offers the flexibility to add or remove listings as your ad campaign progresses. This feature is particularly useful for keeping your ads up-to-date with current property listings and adjusting your strategy in real-time.

• Setting Up Dynamic Search Ads:

1. In Google Ads, create a new campaign and select “Search” as the campaign type.

2. In the “Settings” section of your new campaign, look for the option to enable Dynamic Search Ads.

3. Choose the option to use your own data set, which will allow you to link your Google Sheet that contains the property URLs.

• Ad Creation and Customization:

1. Develop ad templates with relevant headlines and descriptions. Google will dynamically adjust these based on the search query and the content of the linked URLs.

2. Include calls-to-action that encourage potential leads to contact you or visit your website for more information.

• Budgeting and Bidding:

1. Set your budget according to your marketing plan and based on Google’s estimated performance markers.

2. Choose an appropriate bidding strategy to maximize ad visibility and effectiveness.

• Monitoring and Optimization:

1. Regularly monitor the performance of your ads.

2. Make adjustments to your Google Sheet, ad copy, or bidding strategy based on the ads' performance and conversion rates.

In summary, not relying on third-party leads is pivotal for taking control of your real estate business. The 5 methods mentioned above will empower you to carve your niche, foster growth, and redefine success through self-generated leads.

Gaining the Upper Hand: How to Uncover Your Competitors' Digital Advertising Secrets

In the competitive realm of digital marketing, keeping a close watch on your competitors can provide invaluable insights. One of the most effective ways to gain a competitive edge is by peeking behind the curtain and spying on the ads your competitors are running across the internet. In this blog post, we'll unveil the secret tools and platforms that allow you to do just that.

1. Google and YouTube - adstransparency.google.com

Google and YouTube are global advertising powerhouses. To uncover your competitors' strategies on these platforms, head to adstransparency.google.com.google.com. This tool offers an inside look at a wide range of ads, providing you with a wealth of information on the types of ads currently in circulation.

2. Facebook and Instagram - facebook.com/ads/library

Social media advertising is a force to be reckoned with, and Facebook and Instagram are at the forefront of this revolution. Navigate to facebook.com/ads/library to explore your competitors' ad campaigns. You can search for any Page and uncover details about their active ads, enabling you to dissect their creative strategies, ad formats, and messaging.

3. TikTok - ads.tiktok.com/business/creativecenter/inspiration/topads

TikTok, the hub of short-form video content, has become a dominant force in the digital landscape. When it comes to understanding what's making waves in your industry, TikTok is a goldmine of inspiration. To gain insights into your competitors' TikTok ad strategies and discover what's performing best in your niche, make your way to ads.tiktok.com/business/ads.tiktok.com/business/creativecenter/inspiration/topads/inspiration/topads.

So, as you embark on your journey of digital marketing mastery, remember that in this realm, information truly is power, and the tools are at your disposal to wield it effectively.

High-Intent Social Media Leads!? Harnessing the Power of Meta Search Ads on Facebook and Instagram

Amidst the world of scrolling thumbs and double-taps, Meta—that is, Facebook and Instagram—has unveiled a new ad format positioned to help businesses and creators break through the noise of an ever-scrolling feed.

When advertising on these platforms, your precious ads generally appear within users' feeds, where their attention is constantly fleeting. It's a “blink-and-you-miss-it” situation.

But take heart because there's a new ad placement in town: SEARCH.

See, when users actively search for something, it signals a higher intent—a clear interest in finding something specific.

With Meta ads—encompassing Facebook and Instagram ads—you, as an advertiser, can now target your ads based on user searches, positioning yourself closer to that decisive moment.

HOW META SEARCH ADS APPEAR:

• For Facebook search results: Your ads are displayed alongside Facebook and Marketplace search results that are relevant to the user's query.

• For Instagram search results: Your ads show up in the search results when users enter a keyword search term in the search bar within the Instagram app.

HOW TO RUN META SEARCH ADS:

1. Open your Meta Ads Manager and create a new campaign.

2. Select an objective that suits your preferences, such as Engagement, Traffic, and so on.

3. Designate Housing as your Special Ad Category.

4. Fill in the necessary details, including target audience(s), budget, start/end dates, geographic area, and other standard parameters.

5. Navigate to the "Placements" section and choose "Manual placements."

Keep in mind that Meta search ads function differently compared to Google ads. While Google requires you to specify the exact words and phrases for triggering your ads, Meta takes a different approach by inferring keywords from your ad copy. This includes caption text, video transcript (if applicable), and the landing page if you're directing traffic off of the platform.

Consequently, it is crucial to use clear and concise language to describe the desired action for users who are likely searching for what you offer.

Additionally, here's an important consideration: since you're targeting high-intent searchers, it might be prudent to exclude potential ad placements other than Facebook and Instagram Search, although it will be required to keep Facebook and Instagram feeds enabled.

Lastly, since this is a newly introduced ad placement, it's crucial to closely monitor whether your ads are actually appearing in search results and how they’re performing with respect to your goals. Simply make adjustments to your ad copy until you find the sweet spot.

How to Optimize Your Social Media Content for Meta's AI-based Recommendations

Meta has shared new insights into its evolving use of AI-based content recommendations, with more than 20% of the content displayed in people's Facebook feeds and 40% on Instagram recommended by its AI system.

The company is moving away from relying solely on social graphs to populate user feeds, as TikTok's algorithm focuses on individual posts rather than connections.

As AI-based content recommendations continue to increase, businesses and creators may (and probably will) experience a proportionate decrease in their ability to reach followers.

Here’s how to take Advantage of the shift:

1. Define your niche and create content that aligns with it to increase your chances of being recommended by Meta's AI system to the right audience. Otherwise, there's a risk that your content will get discovered by an unintended audience, leading to engagement that may not translate into meaningful results for your business.
   
   For instance, let's say you're a real estate agent who specializes in luxury homes. Instead of creating content that showcases your personal life or hobbies, which may not be related to your niche, it's algorithmically better to create luxury-focused content. This way, your content attracts the right audience – i.e., people who are interested in buying or selling luxury homes (in your local area) — and thereby increase the chances of being recommended by Meta's AI system to that specific audience.
   
   I'm not suggesting that you should never post personal content. I'm simply emphasizing the importance of being mindful of the algorithm's recommendations when deciding what content to share.

2. Stay on top of trends and relevant news within your industry or niche, and use them as opportunities to create content that aligns with the current conversation. This can help you 'trend-jack' popular topics and increase the visibility of your content to a wider audience.
   
   For instance, if there's a trending news article about mortgage rates increasing, you could create a green-screen Reel with the article displayed in the background, discussing how the rate increase might affect the local market.
   
   Or, for example, if there’s a popular influencer in your niche discussing the impact of rising mortgage rates, you could create a Remix video with their content and provide your own unique insights to engage both your and the influencer's audience.

3. Use metrics like views and time spent on each video to identify which types of content are resonating with your audience, and adjust your content strategy accordingly.
   
   The longer users spend on your content, the more the algorithms will see it as valuable and distribute it to a wider audience. The reverse is also true.
   
   For example, if you notice that videos showcasing the inside of luxurious homes receive more views and longer watch times than videos about the surrounding neighborhoods, you can adjust your content strategy to include more of the former and less of the latter. This will increase the likelihood of your content being recommended by Meta's AI system and reaching a larger audience.
   
   Additionally, be sure to make appearances in your videos to strengthen the connection between you and your audience. By showcasing yourself in the luxurious home videos, for instance, viewers will associate you with the high-end real estate market and increase the likelihood of them choosing you as their agent in the future.

As Meta's AI system continues to evolve, it's essential to stay up-to-date with the latest insights and trends to make the most of its recommendations. By following these tips, you can create content that resonates with your target audience and increases your chances of reaching a wider audience, ultimately driving meaningful results for your business. So, stay mindful of the algorithm's recommendations, keep up with the latest industry news, and use metrics to refine your content strategy to stay ahead of the game.

Generating High-Quality (Real Estate) Leads on Facebook: The Art of Lead Forms and Niche-PDF Offers

It’s time to circle back to Facebook ads (i.e, Meta ads). Here lately, “niche” Facebook ads have been paying-out in terms of generating high-quality leads, attracting both buyers and sellers.

Before I delve into the details, though, it's important to note that the introduction of Apple's "App Tracking Transparency Framework" has somewhat changed the game. Now, users are required to opt-in to allow apps to track their data across apps and websites.

Following the implementation of said new framework, in-app campaign objectives and conversion events have emerged as top performers. This is because they don't rely on tracking data outside of the platform. In other words, these objectives and events are not impacted by the changes in data tracking policies, making them a more reliable choice for businesses looking to generate leads and conversions across Meta platforms.

So, for instance, “lead forms” are a go-to method for capturing users’ contact info without sending them off platform… and offering PDFs, such as guides or lists, is an effective incentive to entice prospective leads to submit their information.

Navigating PDF Creation: In-House or Outsourced?

If you're looking to generate leads and capture contact information, offering PDFs such as guides, checklists, and whitepapers can be an effective strategy. Here are some options available for creating high-quality PDFs to help you entice potential leads.

• Create it yourself: If you have the necessary skills and software, you can create a PDF on your own. There are loads of free and paid tools available online that can help you create professional-looking PDFs, such as Canva, Google Docs, and Adobe Acrobat.

• Hire a freelancer: There are lots of freelancer market sites whereby you can hire a pro to produce a PDF, such as Upwork, Fiverr, and Freelancer. Look for freelancers who have experience in designing and creating PDFs, and make sure to check their portfolio and reviews before hiring them.

• Use a design agency: If you have a larger budget, you can hire a design agency to create your PDF. They will work with you to understand your business goals and create a customized PDF that meets your needs. Look for agencies that specialize in designing marketing materials, like brochures, flyers, and PDFs.

PDFs That Will Help You Capture More Leads

PDFs are a solid marketing offer to generate leads. Here are 11 different PDF concepts to consider building-out.

1. Coordinating your move: Tips for buying and selling simultaneously

2. Renting out your home and buying a new one: How to buy without selling

3. Understanding new construction: From subdivisions to custom builds

4. Affordability in real estate: How to buy on a budget

5. Selling your home: A comprehensive guide to do it yourself

6. Home improvement ideas that increase your property value

7. Preparing your home for sale: A complete guide

8. Downsizing: Tips and considerations for a stress-free move

9. Homebuyer's checklist: What to look for when buying a home

10. Home-selling made easy: Preparing your home for a successful sale

11. First-time owner: How to transition from renting to buying your first home

Steps to Run “Lead-Form” Meta Ads

If you’re ready to create a Meta lead-form ad that uses a PDF download to generate leads, simply follow these steps and start attracting potential customers straightaway.

1. Log in to your Meta Ads Manager account and click on the "Create" button to start a new campaign.

2. Choose the ad objective that aligns with your campaign goals. In this case, you’ll wanna choose "Lead Generation" since you'll be giving away a PDF in exchange for contact information.

3. Specify your target audience, set your budget and schedule, and your Placements (i.e., the places your ad will/won’t show)

4. Scroll down to the "Ad Setup" section and choose "Lead Form" as your ad format.

5. Click on "Create New Form" to start building your lead form. Choose a form type and customize the form fields based on the information you want to collect from your leads.

6. Add a custom disclaimer and privacy policy if necessary, and include an enticing headline and description that highlights the benefits of the PDF you're giving away.

7. In the "Thank You Screen" section, choose "Download" as your CTA and upload the PDF you want to give away. You can also customize the thank-you message and include a link to your website or other resources.

8. Review your ad preview and make any necessary changes before submitting your ad for review.

9. Once your ad is approved, it will start running on Meta and you'll start receiving leads from users who fill out your lead form and download your PDF.

How Meta's Broadcast Channels Will Change Content Distribution for Creators and Businesses

Meta’s rollout of Broadcast Channels across its suite of apps is underway, starting with Instagram and WhatsApp. A broadcast channel is essentially a one-to-many messaging system that enables creators and businesses to send messages to a large number of followers or subscribers at once.

To me, this sounds reminiscent of RSS feeds (Really Simple Syndication), which bloggers use to distribute new content automatically to their subscribers, who can enroll to receive push notifications whenever a new post is published, rather than having to visit the blog directly. With Broadcast Channels, creators and businesses will presumably have more control over content distribution, as they can push updates and messages to their followers directly, rather than relying solely on their followers to scroll through feeds to discover content.

On the other hand… Unlike RSS feeds, Broadcast Channels allow for one-to-many messaging with private one-to-one communication, thereby enabling subscribers to reply and engage with creators or businesses.

Moreover, given the fact that users tend to send more DMs than post content on platforms like Instagram (per a recent tweet from Adam Mosseri), and the expected integration of Broadcast Channels within messaging features of these apps, it's safe to assume that this new feature is poised for success.

Why Your Meta Ads Campaigns Aren't Showing Up on Instagram (And How to Fix It)

Meta ads, previously known as Facebook ads, have been and still are a marketing no-brainer. However, Zuckerberg's recent disclosure that AI-suggested content will make up 30% of Facebook and Instagram feeds by year-end has, IMO, escalated their importance. Because… Essentially, access to your followers' feeds will be reduced by a third, making it more necessary to pay to promote your content.

On platforms like YouTube, by comparison, users customarily search for content. But on Facebook and Instagram, content discovery happens predominately in users' feeds. It’s “scroll” vs. “search,” so to speak. So… Consequently, if 30% of what users see is AI-suggested, your ability to reach followers—who are likely past clients and SOI contacts, for instance—will be greatly diminished. This, in turn, could make your content far less effective at keeping you top-of-mind with these important individuals.

So, what can you do? The simple answer is “pay-to-play.” For example, you could start boosting your content on Facebook and Instagram, but there’s no guarantee your followers—arguably your most critical audience to reach—will see those ads.

Alternatively, you could run Meta ad campaigns whereby you retarget your followers directly. However, the trouble is that even if you retarget your Instagram followers, for instance, the ads you pay for are still unlikely to be distributed on Instagram—which is, I’m guessing, the platform you’re most excited about in terms of building your brand.

And here’s why… It's because Meta ads are programmed to get advertisers the lowest cost per result—which is usually NOT on Instagram. And that’ll be the case no matter what campaign objective you may specify:  e.g. engagement, traffic/clicks, reach, or something else.

Generally speaking, it’ll be significantly “cheaper” for Meta to place your ads on platforms like Facebook and Audience Network, which is a collection of random websites/apps where Meta is allowed to distribute ads, similar to the Google Display Network.

Fortunately, there’s a workaround for this issue. By changing the placement settings in your ad campaign, you can force your ad to run on Instagram. Here are the essential steps on how to do it:

1. Log in to your Meta Ads Manager and select the option to create a new ad campaign.

2. Choose your campaign objective, such as engagement, traffic, or messages.

3. Set up your Ad Set level by defining your conversion location, audience targeting, budget, and schedule.

4. When you get to the Placements section, select the "Edit Placements" option.

5. Choose "Manual Placements" and then select ONLY "Instagram" to include it as a placement for your ad campaign.

6. Review your ad campaign settings and then click "Publish" to launch your campaign.

It's important to note that running your ads on Instagram may cost you more than other placements, but if it's the platform you’re looking to build, it’s worth it. Follow the steps above to ensure that your ads are reaching your Instagram followers (and beyond) and getting the required exposure to build your brand.

Target Your Instagram Audience Like a Pro with Meta's Latest Ad Innovation

Meta, the parent company of Facebook and Instagram, has launched a new feature that’ll prove quite handy for advertisers like you. Now you can target your ads and promotions to specific users who follow your Instagram account(s). While you’ve been able to target Facebook followers directly, targeting Instagram followers wasn’t possible. Previously, Meta Ads could only target users who had interacted or engaged with your Instagram account. That was too broad of an audience, consisting of anyone who might’ve stumbled across your profile whether they were one of your followers or not.

The obvious and immediate benefit here is the ability to target exclusive content and special offers directly to followers. Additionally, you’re now able to create Lookalike Audiences and/or Special Ad Audiences based on your Instagram followers, thereby enabling you to reach new prospective customers on the basis of your existing followers. This is sort of a game-changer for marketers in the business of building brands!

As a business owner, this new feature is significant as it allows you to create personalized ad campaigns that’ll better resonate with your followers, thus cultivating a deeper connection with your audience.

Here's a simple guide to creating a custom audience for your Meta Ads campaign that targets your Instagram followers:

1. Log in to your Meta Business Manager (business.facebook.com).

2. Go to the "Audiences" section.

3. Click the "Create Audience" button and select "Custom Audience."

4. Select “Instagram Account” as your source.

5. From the Events drop-down menu, select “Accounts Center accounts who started following this professional account.”

6. Name your custom audience and click "Create Audience."

7. Your custom audience is now ready to be used in your Meta Ad campaign.

By following these steps, you can create a custom audience based on your Instagram followers and use it to target your ads and promotions to this specific group of users. This can help you create more personalized and effective ad campaigns that resonate with your followers and potentially lead to increased sales. What’s more, you can use this custom audience to create Lookalike and/or Special Ad Audiences based on your existing followers.

FB Business Pages Can No Longer Post Real Estate Listings to Facebook Marketplace (Effective January, 2023)

You might’ve received an email from Meta today informing you that your Facebook Business Page would be restricted from posting real estate listings to the Facebook Marketplace, effective January, 2023.

For reference, the Facebook Marketplace is the buy/sell classified ad section of Facebook. It’s essentially Facebook’s version of Craigslist—within which, for instance, users can list properties for rent and/or sale.

When launched in 2016 only Personal Facebook Profiles were eligible to use it. However, they eventually rolled it out for the use of Facebook Business Pages. But now, regrettably, Meta is rescinding Facebook Business Pages from posting real estate listings (or vehicles, not that this matters to us) to the Marketplace. Bummer. 😢

Notwithstanding, you can still post real estate listings to the Marketplace through your Personal Profile. The major drawback, of course, is that—when posted via a Business Page—Meta collected data whereby you could create ads to retarget anyone who viewed or engaged with your Marketplace listing.

Granted, I don’t believe I’ve ever met an agent who utilized that particular feature. 🤔 In fact, I even made a video about it like two years ago… watch it here if you want:  https://bit.ly/3fwLP63.

Bottom line, though… you CAN still post real estate listings to your Facebook Business Page, boost those posts, run ads, and so on. None of that has changed. The only new restriction here is in respect to posting real estate listings in the Facebook Marketplace.

Hope this is helpful for everyone! :D

Trending Audio Gives Your Instagram Reels WINGS 🛫

Trending Audio 🎵 gives your Instagram Reels, wings! If you wanna get MORE views 👀 — add (or layer-in) music out of IG’s audio library.

To find trending music/audio:

• Tap the “+” button to create a post, choose “Reel,” then tap the 🎵icon and surf through what’s in your “For You” feed.

• You can also search audio from w/in IG’s Story creator. Once in your Stories, tap the stickers icon, select Music, and then press Browse option where you can see even more trending music options.

• And last, if you stumble on an audio clip you like in someone else’s Reel, just tap the audio artwork in the lower-right corner, and then press the “Save Audio” button.

In the Reels feed, Instagram algorithmically prioritizes what you see based on:

1. Your historical activity

2. Past interactions you’ve had w/ the author

3. Elements w/in the Reel—like its audio, for instance.

If you wanna get the best results out of any social platform, you’ve gotta leverage the latest features and formats.

3 Ways to Rank in Instagram Search

3 Ways to Rank in Instagram Search 🔍

Instagram Search, located in IG’s Explore Feed, is how you find the content you’re looking for on Instagram.

Think of it like Google Search: you type in words/phrases and Insta’s Search algorithm tries to rank/list the most relevant results. For sake of clarity, the Search algorithm is totally different and distinct from the other algorithms that govern the feeds: Home, Explore, Stories, and Reels

Instagram Search is most frequently used to look up Instagram accounts and/or peruse hashtags. So, to improve your ranking, here’s what you need to prioritize:

1. Your Username: try to incorporate your real/business name, seeing as how that’s how most folks will attempt to look you up. Your account’s Display Name matters too.
2. Your Bio: embed keywords you want to rank on, such as terms relevant to your profession as well as the location where you do business.
3. Post Captions: be mindful of the words, phrases, and/or hashtags you want your post to rank on — and make sure they’re in the post caption (not its comments).

So there you go: three (3) ways to improve your Instagram “discoverability”—for your profile and posts—via Instagram Search.

NEW UPDATE!! Paid Advertising on Instagram Reels

Ads for #instagramreels! Yup—they’ve arrived!

Just like Story ad placements display in the Stories Feed, Reels ads show in the Reels Feed.

Reels are already best spot on Instagram to reach non-followers -- now multiply that with ads! 📈

To get started:

1. Open your Facebook Ads Manager and create a new campaign. FYI, not every campaign objective is enabled for Reels ads. Currently, you can select from Brand Awareness, Reach, Traffic, App Installs, Video views, or Conversions. And, bear in mind, some of those objectives often let you modify when you get charged from Impressions to a CPA (cost-per-action). Just a heads up, such options may be prohibited.

2. Follow your normal ad-setup procedures. For example, declare your Special Ad Category (e.g. Housing)—if applicable. At the Ad Set level, specify your budget, schedule, custom audiences, location parameters, and so forth.

3. When you make It to the Placements box, tap the “Manual Placements,” and uncheck everything except for the Reels destination.

4. Move on to the Ad Creative level and either choose an existing video or upload one. It needs to be a vertical (i.e. 9:16 aspect ratio) video with a runtime of up to 30 seconds.

5. Add or modify your caption and, at your choice, insert a CTA (call-to-action): “Learn More,” “Sign Up,” “Download,” et al.

6. Finally, press the Publish button and you’re all done!

Hashtag #ReelEstate (get it? 😆) — go get them views!

1 Facebook Ad Campaign to Promote ALL Your Content: Videos, Blogs, Social Posts, and More!

Content creation—let’s face it!—is a major undertaking 😓 The time and effort involved to consistently produce and publish blogs, videos, and social posts takes a toll.

Notwithstanding, if/when a video goes viral, if/when a blog ranks in the search results, and if/when a social post generates a bunch of hearts, likes, comments, and shares—well then it’s all worth it!

On the other hand, if/when the content doesn’t perform as hoped or expected, then it’s easy to get all gloomy and question the point of what you’re doing.

It’s sort of like the old saying:

If a tree 🌳 falls in a forest and no one is around to see it fall, did it make a sound?

The truth is, if nobody was around, then WHO REALLY CARES⁉ 🤷‍♂️

The same principle applies in your content marketing. Videos with hardly any views, posts without hearts, saves, or comments—for all intents and purposes—never actually happened.

We know social networks and search engines alike—algorithmically speaking—simply do not rank or circulate content that doesn’t perform.

And if your content never appears before its intended audience, then, honestly, who really cares!? For all intents and purposes, it’s as if that content never actually happened.

So… 🤔 what to do?

Whatever should you do? Well, one idea, for instance, is to ante up 💰and pay-to-play—Boost your posts on Facebook and Instagram to purchase the desired attention.

Granted, your issue could be—and, to put it bluntly—probably is the content itself. I’m not trying to sound negative or insulting here, but I’d be remiss if I didn’t bring that up. And if your content isn’t performing organically, presumably, it won’t perform as an ad either. A discussion for another time, perhaps.

Additionally, Boosting introduces yet another step in an already laborious content-publishing process. And what’s more, there’s a learning curve to it:  declaring ad objectives with every promotion, specifying your target audience(s), setting budgets, and so forth. It’s not as effortless as you’d think.

And to do it with every post!?—that’s just inefficient. Once again, some of your posts will make for effective ads, others won’t. For those that don’t, it’s purely a waste of money. (Ref. my comments above about poorly performing content.)

Still, something has to be done. After all, if your content isn’t reaching its intended audience -- or, better yet, if it is but not the the extent it deserves, considering its quality -- then a paid strategy makes perfect sense. I mean, my goodness, if the content is performing organically (on a small scale), then all the more reason to double-down via paid promotions to expand the size of your audience by an order of magnitude.

How (and Why) to Promote Your Content

For starters, content promotion helps to:

1. Maximize the usefulness of each and every post!—videos, images, et al. Squeeze every last drop, so to speak. A post shared to social, for example, has a relatively short lifespan—up to a few days at best. Promoting your content is just economical.

2. Grow your audience. For instance, if, as a byproduct of your content-publishing efforts, you’re already generating inbound, organic leads, then a bigger audience will theoretically multiply those results. 

3. Retarget your existing audience(s).  E.g. website traffic via your Facebook Pixel, all your leads and contacts stored in your CRM, and s0 forth. Once again, if your content never appears before its intended audience(s), then it’s as if it never actually happened.

“One campaign to rule them all.”

In the training video above, I explain how to create a SINGLE (Facebook/Instagram) ad campaign to promote ALL your social content -- posts you’ve shared within the past week or even the past month. This method of promoting content, compared to Boosting every post (on Facebook/Instagram), for instance, offers some noteworthy benefits:

• One-and-done! You don’t have to create a new campaign (i.e., separate Facebook and/or Instagram ads) for every single post. Instead, you create just one campaign with multiple ads—each ad, just to be clear, represents one of your selected posts.

• Algorithmic autonomy. Remember, if your content doesn’t perform organically, it’ll probably flounder as an ad too. That means, if you’re running ads for each post separately, some, inevitably, will be duds. Using this technique, however, Facebook-and-Instagram’s learning algorithms can decide which of your ads (i.e., your posts) will work best depending on the audience it’s targeting. So, bottom line, it’ll get you a better cost-per-result.

Step-by-Step Instructions

From a technical standpoint, in today’s training, we’ll build one Campaign with two Ad Sets and three Ads. (“… Easy as A-B-C 🎶 1-2-3…”) When I tested it for myself, the results were astounding! Hierarchically, it’ll look like this:

• Campaign (I)

  • Ad Set (A) | Retargeting

    • Ad | Post (i)

    • Ad | Post (ii)

    • Ad | Post (iii)

  • Ad Set (B) | Targeting

    • Ad | Post (i)

    • A | Post (ii)

    • Ad | Post (iii)

Structure of a Facebook Ad

• Campaign - specifies the primary objective you’re trying to achieve: e.g. video views, engagement, traffic, etc.—it’s the foundation of the advertisement.

  • Ad Set - defines who you’re targeting (and/or who aren’t) as well as how much you’re spending and for how long.

    • Ad - all the creative/media elements: e.g. images, videos, text, links, etc.—this is where you’ll select the post you would’ve previously published organically and will now use for a paid promotion.

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1. Log into your Facebook Business Manager.

2. In the main menu, select “Audiences.” We’ll prepare who you’re targeting/retargeting before building and running the campaign itself because it can take Facebook and Instagram up to 24 hours to aggregate custom audience(s)—just getting a head-start.

3. Tap the blue button labeled, “Create Custom Audience.” Once the window pops up, make your selection(s). In the training video, we’ll construct several custom audiences—e.g. your Facebook Pixel web traffic, uploading a spreadsheet of your CRM data (i.e., leads, contacts, et al.) as a customer list, Facebook Page and Instagram Business Profile engagement audiences, and more.

4. Next, access the main menu and select “Ads Manager.” Tap the green button that says, “Create.”

5. Choose your campaign objective. Note that if, for instance, you select, “Video Views,” then you can only use videos in your ads. Depending on the type of content you’re looking to promote, you may opt to choose a more flexible objective or you’ll need to create more than one Campaign.
   
   Scroll down in the window to name the Campaign and the Ad Set. There’s no reason to name the Ad as of yet. Press to continue.

6. At the Campaign level, declare any applicable Special Ad Categories, such as Housing for my real estate practitioner friends. Ensure the “Campaign Budget Optimization” setting is toggled OFF. Press to continue to the next section.

7. In the Ad Set level, scroll down to the “Budget” section and allocate a daily spend. Also, make sure to set an End Date! After that, navigate to the “Audiences” box and add the custom audiences we made back in step #2 inside the “Include” text field.
   
   Next scroll down to the “Locations” heading and make sure that your defined geographic area doesn’t inadvertently exclude any folks in your custom audiences. If you chose a campaign objective like “Video Views,” in the “Optimization and Delivery” box, tap, “Show more options” and opt to only be charged for ThruPlays. In other words, require Facebook/Instagram put its money where its mouth is!—only pay for results, not impressions. At the bottom of the page, click to continue to the next section.

8. At the Ad level, scroll down to the “Ad Setup” box, tap the dropdown menu and choose, “Use existing post.” Then, tap the “Select” button to peruse your previously published posts on Facebook and/or Instagram. Choose one and edit placements as necessary (e.g. too much caption text for Instagram).
   
   Scroll down and check the box to make sure you’re Pixel is tracking “Website Events.”
   
   Finally, scroll back up to the top and name your Ad whatever you like so that you can easily recognize which Ad it is.

9. On the lefthand sidebar, look for the “…” to the right of your selected Ad. Tap it and choose to “Duplicate.” It’ll ask you if you want to start a new Campaign or add to an existing one. Obviously, specify the latter. Pick your current Campaign as well as the current Ad Set and then click to continue.
   
   Once that’s done, scroll down to the “Select” button and pick your next post. Same as before, make sure “Website Events” are being tracked, re-name the Ad, and then duplicate it again and as many times as necessary depending on how many posts you plan to include in your Campaign.

10. Once you’ve added all your Ads (i.e., your posts), on that lefthand sidebar, click the “…” next to the Ad Set and make a duplicate. Be sure to add it to the current Campaign. It’ll automatically make copies of all your Ads too—streamlined and efficient!
    
    Rename the Ad Set as you see fit. For instance, I would call the first Ad Set something to the effect of, “RETARGETING…” since it’s aimed at your custom audiences. For this Ad Set, something along the lines of, “TARGETING…” would make sense—because, this go-around, we’re setting our sights toward new growth!

11. In the (new) Ad Set level, scroll down to the “Audiences” box and remove (i.e., just “X-off”) those custom audiences. Then, tap the “Exclude” button and re-add your custom audiences in its text field. So, in essence, we’re telling Facebook/Instagram, for this Ad Set, DON’T TARGET the custom audiences—that way you’re not paying to show those folks the same content twice.
    
    Make your way down to the “Locations” heading and set, for instance, a 15-mile radius around the city where you conduct business. In other words, you’re telling FB/IG to show your ad to the residents in your marketplace—as in, prospective home buyers and sellers.
    
    Find the “Publish” button to submit the ad for review and you’re done!

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When you’ve got content, you’ve got options. Content is like arrows for a bow 🏹

In other words, the bow is functionally worthless without arrows to shoot. Likewise, it’s hard to target market your message or campaign at an audience without content: videos, blogs, images, and more. Everyone flat-out needs content!

Having said that—while content marketing definitely works—it’s a significant undertaking. What’s more, a failure to maximize the reach and impact of every post is, frankly, a disservice to your efforts.

Use this strategy to:

A. Remarket to your existing audiences, deepening their affinity (and consideration) for your brand.
B. Use your content to attract new followers, subscribers, and future customers.

I want you to hear all-day, everyday:

Oh, you’re that agent! I see you EVERYWHERE!.

Win the mindshare of the marketplace to become the agent-of-choice.

Generate Seller Leads with this Proven Facebook Ad Strategy: Name Your Price (Part 2)

The question remains: At what price would you be CRAZY not to sell?

Today’s training is PART II of Tom Ferry coaching member, Matt Curtis’, NAME YOUR PRICE campaign - and this time around, we’re talking about Facebook Lead Ads.

Home values continue to soar in real estate markets across US and abroad. In fact, in many cases, homeowners are literally earning more in equity month-by-month than the cost of their mortgage payment. In a way, it’s as if they’re being paid to own the house!

But the thing is, home-equity is like casino-chips; it’s all worthless until you cash-out.

Hence the question: at what price would you be CRAZY not to sell?!

MAKING THE AD CREATIVE:

Before jumping over to the Facebook Ads Manager to setup and run the campaign, you’ll need to design a simple graphic (like Matt’s) to use as the ad’s primary media asset. Consider using a tool like Canva or an alternative.

The way Matt’s image is configured is ideal. Like Matt’s, yours should include a pic of you with a text bubble superimposed that states the primary call-to-action (CTA): “NAME YOUR PRICE.”

Below the text bubble, Matt’s graphic lists out sample sale prices and then marks through them, indicating just how rapidly median home values have jumped up in his marketplace. Finally, a circle is drawn around the highest number, signifying current market conditions.

So the image-text reads like this:

• CTA Text-Bubble: “NAME YOUR PRICE”

• Price-Building Bullets: Not $###,###, Not $###,###, But $###,###

CREATING THE FACEBOOK AD:

1. Launch your Facebook Ads Manager open. Simply navigate to facbook.com/adsmanager OR navigate to the “Ads Manager” from within your Facebook Business Manager (or Business Suite).

2. Ensure you’re in the “Campaigns” tab and then tap the green “Create” button to start.

3. Select the “Lead Generation” option and press “Continue.”
   
   NOTE: Due to recent privacy changes—e.g. iOS 14.5’s App Tracking Transparency Framework (ATTF)—Facebook’s Pixel has been severely impaired. Watch/listen to the Marketing Stream episode I recorded with Ylopo CMO, Juefeng Ge. Because of that, using a Lead Form (aka, “Instant Form”) versus directing traffic to an external website has a serious advantage. As long as users remain in the platform, Facebook has optics. However, if an opted-out iOS user clicks at CTA button in your ad and leaves Facebook, even if your site is properly Pixeled, Facebook will be in total darkness.
   

4. Once the campaign-builder launches, specify “Housing” in the “Special Ads Category,” scroll to the bottom of the page, and press “Next.” After the screen loads, make sure you’ve agreed to “Facebook’s Lead Ad Terms.”

5. Scroll down to the “Audiences” box and input the geographic area you’d like your ad to target. Directly above the map widget, there’s a drop-down list. Tap it and choose “People Living in this Location.” That way, you’re truly targeting locals.

6. Scroll back up and take a peek at the “Budget” box. Tinker with it until you’re satisfied with the daily estimates displayed along the right-hand sidebar. I’d recommend a daily budget for “Lead Generation” campaigns.
   
   **If your campaign is estimating zero leads a day no matter the adjustments you make, it doesn’t necessarily mean that’ll be the outcome. It just means, based on the historical performance of your past ads plus myriad other variables, Facebook is struggling to forecast the results. Just move on.**

7. Scroll to the bottom of the page and press “Next” to enter into the “Ad Creative” stage of building-out the campaign. At the top of the newly loaded page, ensure your Facebook and Instagram accounts are linked-up. Find your way to the “Ad Creative” box. If Facebook auto-inserted an image (like your Page’s Cover Photo, for instance), just tab the blue text that reads, “Clear All.” Then, under the “Media” heading, tap the drop-down menu and choose, “Add Image.” Pull in the graphic you made earlier on.

8. In the “Primary Text” and “Heading” fields, add your copy and headline. Try using the “add another option” feature to give Facebook a few variations to trial.

9. Change the “Call-to-Action” button from “Sign-Up” to “Learn More.”

10. Scroll down to the “Instant Form” box and tap the button, “Create Form.” Refer the video for step-by-step instructions.

11. Publish your campaign!

NOTE: Be sure to ALSO watch #PantanaProTips episode, Agent's Guide to Generate SELLER LEADS (Using Facebook Lead-Form Ads), published back in April, 2021. It contains a super detailed tutorial for building Facebook Lead-Form Ads.

NAME YOUR PRICE, done-and-dusted. Friends, no doubt, we’re facing a substantial inventory crisis in housing markets here, there, and everywhere. However, I’d argue that there are just as many in-market sellers as ever; they’re just not in-the-market, if you catch my meaning. It’s up to you (and your marketing) to reach those individuals and outline an action plan to help them move forward (so you can list-up those properties).

PLEASE leave a comment to let me know what you think of this training. Also, make sure you turn on notifications when I publish new content so you don’t miss out on future episodes.

Happy listing & selling!

What's Considered a VIEW?—on TikTok, IG Reels, IGTV, Facebook, YouTube, and other platforms!

What counts as a VIEW⁉️ It depends on the platform that’s measuring. Here’s a breakdown:

1️⃣ TikTok: a view is basically an impression—meaning, the very millisecond ⏱ your video starts to play, it’s counted as a view. In addition, the platform counts repeated views 🔂.

So if the the video loops, for instance, it counts every single time. One caveat, though: watching your own videos won’t be counted.

2️⃣ Instagram Reels apply the same measures as TikTok, only, in Instagram, watching your own Reels actually influences the view count 🧐.

3️⃣ Instagram + IGTV: a view is counted after a video autoplays for 3 seconds (consecutively). What’s more, replays don’t count—i.e., the same viewer watching a video over-and-over (or at least 3-second chunks of it).

4️⃣ Facebook operates by the same rules/measures a Instagram (and IGTV).

5️⃣ LinkedIn: my video says 2-seconds (and so does the rest of the web when you research the topic). However, when I uploaded my last video to LinkedIn, it looks as if they’ve upped it to 3-seconds to match-up with Facebook and Instagram.

6️⃣ YouTube counts a view after 30-seconds of continuous viewing and only when the viewer elects to play the video (no autoplay trickery). What’s more, YouTube implants methods for determining whether replays should or shouldn’t be counted and limits the number or qualified replays eligible to be counted per day. If a video is fewer than 30 seconds in duration, at least 11 seconds must be watched 👀. Craziest part of all: when YouTube videos crossover 301 views, they undergo a manual review process to check the legitimacy of the views. YouTube doesn’t want flukes or fakes affecting its algorithms.
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Bottom line: a “view” isn’t a standardized unit of measurement 📐. As you compare and evaluate the performance of your videos across the web, keep these differences in mind. A 100 views on YouTube, for instance, could be the equivalent of thousands someplace else.

Agent's Guide to Generate SELLER LEADS (Using Facebook Lead-Form Ads)

Arguably the most bewildering and immobilizing (real estate) question 🤨 currently facing would-be sellers centers around how to buy a home when you’d have to sell yours first (or at the same time).

Listing and selling isn’t the problem, per se -- purchasing is! Selling, for all intents and purposes, is about as good as it gets:

✅ Generate multiple offers
✅ Under contract lickety-split
✅ Garner top dollar💰
✅ Negotiation high-ground
Lots of homeowners, I’d wager, would downright love to sell in this market! Trouble is, what if that home sells before procuring the next place?! Suffice it to say:  ʜᴏᴜꜱᴛᴏɴ, ᴡᴇ ʜᴀᴠᴇ ᴀ ᴘʀᴏʙʟᴇᴍ! 👩‍🚀
What’s more, we know roughly two-thirds of buyers are sellers. So based on that, it’s reasonable to infer that the motivation to sell is, for many, prompted by a desire to purchase. But if there’s nothing on the market to purchase then there’s no reason to sell, right!? And so it goes—a vicious circle ⭕️
In fact, I’m convinced all of this is a significant factor contributing to present inventory 🏠 shortages.

A couple of months back I did a post in which I recommended agents publish 𝟏𝟎 𝐃𝐚𝐲𝐬 𝐨𝐟 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 𝐑𝐞𝐞𝐥𝐬 sharing a different solution/option for buying and selling at the same time w/ each consecutive Reel. Many took the advice, and, as a result, sparked meaningful conversations, booked listing appointments, and so forth. That message really resonated with homeowners—and it still does!

So in today’s video I’m demonstrating (step-by-step) how to convert your 10 ideas to into a downloadable PDF:  𝟭𝟬 𝗪𝗮𝘆𝘀 𝘁𝗼 𝗕𝘂𝘆 (𝗪𝗵𝗲𝗻 𝗬𝗼𝘂 𝗡𝗲𝗲𝗱 𝘁𝗼 𝗦𝗲𝗹𝗹). From there, I’ll share how to setup a 𝑭𝒂𝒄𝒆𝒃𝒐𝒐𝒌 𝑳𝒆𝒂𝒅-𝑨𝒅 in which the PDF is offered for download to homeowners in your local marketplace (i.e., would-be-sellers). This is a full-fledged tutorial with steps, examples, and more. Be sure to watch ‘till the end :D

𝗜𝗻𝘁𝗲𝗿𝗻𝗲𝘁 𝗣𝗿𝗶𝘃𝗮𝗰𝘆 Changes That'll Impact Facebook/Google Ads

🚨 Big online ad-targeting and user privacy updates are at hand to affect major marketing platforms—including Google and Facebook 🚨

For instance, you might’ve heard about how Google, starting next year, plans to prohibit targeting based on users’ browsing history 😳 Translated: interest-based audiences, intent-based audiences, remarketing, and a bunch more is up for grabs.

You might also recall the fuss between Facebook and Apple about a month ago whereby Facebook was in a tizzy about Apple’s impending iOS 14 update, in which will be included the App Tracking Transparency Framework. Basically, any app sold or distributed in Apple’s App Store will be required to show users a prompt asking for permission to track activities and sell that data to advertisers. Let’s be candid: most will deny that permission. So I bet you can guess why Facebook’s been in a tizzy now! That’s essentially their entire business model.

To analyze these matters and more, I went LIVE 🔴 w/ leading authority in the digital marketing space, @dennis.yu, CEO of renowned digital marketing agency, BlitzMetrics. Bit of background: before becoming who he is today, Dennis was once a Senior Engineer at Yahoo, where he specialized in ad optimization and analytics. That bit of experience should be useful to our dialogue 😜

Tune in and we’ll get the facts straight about what to expect down the line and how to navigate the impacts.

Top Agent-Referral Websites to Leverage

𝙌𝙪𝙞𝙘𝙠 𝙏𝙞𝙥 on how to determine which 𝗔𝗚𝗘𝗡𝗧-𝗥𝗘𝗙𝗘𝗥𝗥𝗔𝗟 websites are the most important/strategic to leverage in your local market (assuming you’re willing to participate in their respective programs). Spoiler alert: those running ads on Google will likely garner more traffic on their sites, and by extension, more referrals to divvy out.

Steps to Building Effective Facebook Carousel Ads

How to make a 𝑭𝒂𝒄𝒆𝒃𝒐𝒐𝒌 𝑪𝒂𝒓𝒐𝒖𝒔𝒆𝒍 𝑨𝒅 (end-to-end)!

In the real estate industry, Facebook ads, Google ads, and just about every type of home-purchase related ad has seen improved performance over the past 6+ months. Quite simply, given all that’s been going on, consumers appear to have increased their online home search activities—especially for certain types of properties. So...

This video will walk through how to build a Facebook Carousel ad, step-by-step, with each “card” linking to a filtered search of homes matching a particular amenity: e.g. homes with pools, homes with home-offices, homes with big yards, etc. Basically, the types of home features consumers appear to have placed a premium on these days. The goal is, drive traffic to your home-search website, generate new leads, and help folks move forward! Happy ad-building 😎

Click-To-Call Facebook Ad Campaigns

Guess what! — Inside the 𝙵𝚊𝚌𝚎𝚋𝚘𝚘𝚔 𝙰𝚍𝚜 𝙼𝚊𝚗𝚊𝚐𝚎𝚛 there’s a (pseudo) hidden feature that enables advertisers (i.e., YOU) to modify the call-to-action (CTA) button from, say, 𝘓𝘦𝘢𝘳𝘯 𝘔𝘰𝘳𝘦 or 𝘚𝘪𝘨𝘯-𝘜𝘱, to "𝘾𝘼𝙇𝙇 𝙉𝙊𝙒.” ☎️ When tapped (by any user who sees your ad), it’ll immediately dial-out to whatever phone number you provide.

Every agent’s favorite CTA is and has been, “Call me!” Welp, now there’s an ad format to do just that!