Wanna improve your lead conversion⁉️IMO… It’s all about context!

For instance, if you’re aware of exactly HOW you generated a given lead—and, by extension, what can inferred about the 𝙞𝙣𝙩𝙚𝙣𝙩 of that lead based on the manner in which they were attained—then you have some useful context. W/o that knowledge, however, you’re operating in the dark.

Every lead enters your sales funnel with varying needs, circumstances, desires, preferences, goals, and timeframes — and knowing is ½ the battle.

Too many agents’ approach to, quote-unquote, 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘵𝘩𝘦 𝘭𝘦𝘢𝘥𝘴, is to call, text, and email like crazy for about two weeks and then, if that doesn’t do the trick, donezo! — the leads get “archived” or maybe parked inside some type of generic drip sequence.

Leads aren’t random—they’re generated in repeated patterns: e.g. form-fills on your website, DMs on social, inbound calls off of Google, property inquiries, etc. If you take time to understand the steps a lead has taken to get to you, you’re in a better spot to help them take their next step. Every lead has a story!