Candidly, one of the major annoyances about marketing, in general, is that it’s seemingly “here today, gone tomorrow.”
Gotta keep posting on social, keep running ads, keep mailing postcards, keep sending emails, and on-and-on it goes -- the never-ending hamster wheel 🐹 of marketing.
To some degree, that’s just in the nature of marketing -- but not ALL marketing. For example, some marketing avenues and channels gain “marketing value” as time passes⏳. I’ve gotta be honest, I like the sound of that!—let’s do more of that kind of marketing. For example:
Reviews, photos, and videos published on your 𝐆𝐨𝐨𝐠𝐥𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐏𝐚𝐠𝐞 (GBP). As would-be customers discover your GBP by way of Google Search and Maps, by extension, they’ll peruse the contents of your profile—including (but not limited to) its reviews, photos, and videos.
Keyword-rich videos hosted on your 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗖𝗵𝗮𝗻𝗻𝗲𝗹 that rank top-of-page in customer searches. High-quality YouTube videos have a wayyyy longer shelf-life than videos posted on other, scroll-based social platforms.
In a way, your 𝐓𝐢𝐤𝐓𝐨𝐤 videos. When a new viewer discovers one of your videos, for instance, TikTok will start to show ‘em more of your videos. What’s more, with TikTok, you have an option to “pin” key videos at the top of your profile grid.
Your 𝗕𝗟𝗢𝗚! Every post on social should ALSO be published as a blog on your website, living on in the afterlife 😇 of SEO. A post (photo, video, or whatever) on Facebook or Instagram, for instance, burns through the feeds w/in a day or so, and then—poof!—it’s over. It’s like the life expectancy of a fruit fly 🪰. A blog, on the other hand, is more like a turtle 🐢— it can rank in Google searches for a good-long while!