Google get’s more than 3.5B searches every day — and nearly ½ are looking for something local. You think Google cares much about its ability to serve-up relevant local results?—because I sure do! My advice: if Google offers it—whether its a platform or a product, organic or paid—do it.
Wanna learn how to optimize your Google Business Profile (A.K.A. “Google My Business” listing) for local-intent searches? Here are ALL my blogs and videos on the topic (in one place): bit.ly/JP-GBP
If you’re not running YouTube Commercials (A.K.A. “Skippable In-Stream Ads”) you’re MASSIVELY missing out! Here’s a link to ALL my trainings on how, what, where, when, and why to run YouTube ads: bit.ly/JP-YTads
Google Local Services Ads are a total no-brainer 🧠 They’re sometimes called “Google Screened” or “Google Guaranteed” and rank at the tippy-top of Google’s search-results page. These are a definite must! Here’s a link to get more details/info: bit.ly/JP-GLSA
Have you setup/run Google Local Search Ads? If not, do it! I’m in the process of developing some how-to videos, so standby for links. To make things simple (for the time being), go to Business.Google.com and tap the “Create an Ad” button. Just follow the prompts.
Wanna run Google Display Network Ads (i.e., the image-, text-, and/or video-based “banner ads” that crop up all over the Internet: website side-columns, pop-up banners and bars, or located along the footers of mobile apps, for instance) so customers see you literally EVERYWHERE across the web? Here’s a step-by-step video training for you: bit.ly/JP-GDN
If you’re not taking full advantage of Google’s products and platforms, start now!