5 Tips to Optimize Your Instagram Profile

Five tips to upgrade your Instagram (Business or Creator) Profile — actually, it’s six tips, LOL🤣:

- Add your job role (i.e., REALTOR®) ➕ the location where you conduct business to your Display Name (subject to character limits). It’ll make your profile more searchable in the Explore feed.

- Ditch the paragraph-styled bio for an emoji-bulleted list ✅—it needs to be formatted for a quick scan.

- Profile pics are tiny to view on a mobile device 📱 so show us your face 😃🤗😇🙃. Make it a closeup.

- Add contact call-to-action buttons to your Business or Creator profile: call 📞 email 📧 message 💬

- LINK-IN-BIO: use a tool like LinkTr.ee or Liinks.co to route clicks to pages and links of importance.

- Preserve your best Stories by adding them to your Highlights (and make branded covers accordingly).