Be the Tide That Lifts All Boats: The Secret to Thriving in Real Estate

In the hustle and bustle of real estate—between the showings, the handshakes, and the never-ending deadlines—it's easy to lose sight of what truly matters.

You're not just selling properties; you're selling a dream and a future, all made possible through your expertise.

But what if I told you that the key to your success lies not in how well you sell, but in how well you help others achieve their dreams?

Three Pillars to Elevate Your Real Estate Business

1. Understand What You're REALLY Selling

You're not just selling houses; you're selling an experience, a lifestyle, and a future. Your expertise is your product, and how you convey it—through your personality, your marketing strategies, and your customer service—makes all the difference.

So, ask yourself, "What do I sell?" Hint: it's more than just real estate. It's the value, trust, and expertise you bring to every transaction.

2. Build Relationships, Not Just Transactions

Real estate is a relationship business. It's built on trust, rapport, and the ability to understand your client's needs. When you focus on building relationships, the transactions will naturally follow. You'll find that your clients not only come back to you but also become your biggest advocates.

3. Be the Tide That Lifts All Boats

Zig Ziglar once said, "You can have everything in life you want, if you will just help other people get what they want."

This is the cornerstone of a successful real estate business. When you focus on helping your clients achieve their dreams, you're not just closing a deal; you're opening a door to endless possibilities—for them and for you.

Your success becomes a byproduct of your clients' success.

So, who's with me? Be the tide that lifts all boats, and watch your own ship rise. You'll find that success in real estate isn’t just about making sales; it's about making a difference. And that, my friends, is how you build a business that not only survives but thrives.

LinkedIn's 2023 Surge: Why Engagement and User Activity Are Skyrocketing

LinkedIn is in the midst of a resurgence, and the numbers back it up. A recent poll conducted on the platform itself revealed that a staggering majority of respondents are using LinkedIn "more" or "a lot more" this year. The question is, are you?

Key Points to Consider:

1. Skyrocketing Engagement: LinkedIn isn't just a digital Rolodex anymore. With a 41% year-over-year increase in sharing original content, it's a fertile ground for real estate professionals and local business owners to establish thought leadership.

2. Record Levels of Activity: Microsoft's quarterly reports aren't just numbers; they're a testament to LinkedIn's "record levels" of engagement. This isn't mere small talk; it's a “social network”of ideas and opportunities.

3. The "X" Factor and Beyond: While some argue that LinkedIn's growth is fueled by users migrating from troubled platforms like “X” (formerly Twitter), the way I see it, that's not the whole story. Instagram and Facebook are increasingly becoming content consumption platforms, thanks to their increasingly AI-driven feeds, trying hard to keep up with the pace of TikTok. This shift could be making users yearn for the authentic social interactions that LinkedIn (still) offers.

4. The Instagram Paradox: A LinkedIn poll found Instagram to be the most popular app among a certain audience. This suggests that as Instagram and Facebook evolve to mimic TikTok, they may be losing their essence as social networking platforms, inadvertently making LinkedIn the go-to choice for meaningful connections.

So, are you using LinkedIn more or less this year? And more importantly, why? LinkedIn is not just surviving; it's thriving. And for real estate professionals, local business owners, and entrepreneurs like you, it's a perfect time to get in on the action.

How to Bulletproof Your Meta Accounts: Secure Your Facebook and Instagram

You've got a business to run, properties to sell, and your brand to grow. You don't have time for a social media snafu—especially one that leaves you vulnerable to hackers.

Imagine this: You wake up one morning only to find your Facebook account hacked. But wait, the nightmare's not over; your Instagram is compromised too. That's double the trouble, and believe me, you don't want to go there.

Luckily, there's a quick and simple way to bolster your social media security.

Secure Your Meta Accounts: Understanding Accounts Center and Connected Experiences

Meta’s Accounts Center serves as a centralized command station where you can manage your Facebook, Instagram, and other Meta-related accounts. This hub not only consolidates your settings but also optimizes your user experience by sharing information across platforms.

Within Accounts Center, there's a section called "Connected Experiences." This is where you can manage the sharing of posts, stories, and reels across your profiles, as well as your login settings and preferences.

By default, the "Logging in with accounts" setting under "Connected Experiences" is set to “Simple,” which allows you to use one account's login information to access all your connected accounts. Convenient? Yes. Risky? Absolutely.

If a hacker gains access to one account, they can easily infiltrate the others. For enhanced security, switch this setting to "Can't log into accounts" for each respective app.

Step-by-Step Guide to Fortify Your Meta Accounts

• Access Accounts Center: Open your settings on any Meta platform—be it Facebook, Instagram, or any Meta app—and locate the Accounts Center option.

• Navigate to Connected Experiences: Once inside your Accounts Center, you'll see the "Connected Experiences" tab. Tap or click on it to explore a range of settings that govern how your accounts interact.

• Review “Logging in with Accounts”: Within "Connected Experiences," find the option that says "Logging in with accounts." It’s important to note that the default setting here is “Simple,” making it easier for one hacked account to compromise the other(s).

• Switch to “Can't Log into Accounts”: To bolster your account security, change the setting from "SIMPLE" to "Can't log into accounts" for each respective app. This ensures that a breach in one account won't automatically put your other accounts at risk.

Taking control of your social media security isn't just good practice; it's essential for your brand and business. Meta's Accounts Center and its "Connected Experiences" section give you the tools, but it's up to you to use them wisely.

By making a few thoughtful adjustments, you can significantly minimize your risks. Don't leave your “social media security” up to chance.

Cracking the Tight Real Estate Market: Strategies for Success in 2023

You've probably felt it too—the market is extra tight these days. Deals are fewer and far between, and it feels a bit like a game of musical chairs.

• Buyers and sellers are hesitant, waiting for the "right time."

• The usual playbook isn’t as reliable as it was before.

So, what's the next move? At the Success Summit, Tom Ferry pointed out that despite fewer sales, commissions in 2023 are projected to match 2019 levels. The question is, are you having enough quality conversations to find buyers and sellers who are truly in the game, not just on the fence?

Someone's sealing the deal in this market—why shouldn't it be you? Now is your moment to stand out.

Boost Your Local SEO and Google Business Profile with This Simple Hack

What's the Hack?

Local SEO is crucial for small businesses (e.g. real estate agents, teams, and firms) aiming to attract customers in their immediate vicinity.

One simple but often overlooked strategy is adding your business location to your website's title tag. For example, if you're a REALTOR® based in Nashville, your full title tag might read something like “<title>Jane Doe Realty - Nashville, TN</title>.”

How to Do It

The good news is that implementing this tip is easier than you might think. You don't have to be a coding expert to make this change. Simply navigate to your website's settings and look for the SEO section. From there, you can update the title tag to include your business location.

And by “title tag,” I simply mean the title you see at the top of your web browser when you visit a website. Don't let the term “tag” confuse you—it's really just your website's title!

Why It's Important

By incorporating your location into the title tag, you're giving Google more context about your business. Google's algorithms use this information to rank your Google Business Profile in local searches.

So, when someone Googles "Best Realtor in Nashville," your business is more likely to appear in the coveted "map pack" at the top of the search results. For those unfamiliar, the map pack is that small boxed area featuring a map and local business listings, a prime spot for local visibility.

The Bottom Line

This small change to your website's title tag can have a significant impact on your local SEO strategy and, by extension, your Google Business Profile.

The 3 Essentials for Viral Video Success on Instagram Reels, YouTube Shorts, and TikTok

The 3 Essentials for Viral Video Success on Instagram Reels, YouTube Shorts, and TikTok

Navigating the ever-changing landscape of social media algorithms is already a tall order, and when you add the constant need for fresh content, even seasoned marketers can feel overwhelmed. To cut through the chaos and elevate your video content on today's top social media platforms, zero in on these three game-changing factors.

Make It "Searchable"

SEO isn't just for blogs. Keywords are essential for aligning your video with the right audience. But let's be clear: Keywords are about more than just hashtags.

The algorithms have gotten smarter and can understand your video's context through transcripts, captions, and descriptions. So know your audience and trust that the algorithm aims to do the same. Team up with it by integrating relevant keywords across all text associated with your video.

Keep It "Streamable"

Audience attention spans are notoriously short. Platforms have conditioned us to crave new visuals every few seconds. While scrolling is endless, viewer attention to a single video is fleeting.

So how do you stop the scroll and make them stick around? Change it up. Use pattern interrupts like b-roll, gifs, sound effects, or split screens to keep the visuals moving. Do that, and you'll not only keep eyes glued but also make the algorithm favor you.

Make It "Shareable"

The end game is “shareability.” Platforms, especially Instagram, measure interactions heavily—and right now, they're putting a premium on sharing. Instagram has a competitive edge over TikTok with its DM feature, and it's pressing that advantage.

When your content gets DM'd (i.e., shared), it's the algorithmic equivalent of striking gold. So… aim for gold by making sharing the focal point of your calls-to-action.

By focusing on making your video searchable, streamable, and shareable, you'll not only reach your target audience but also turn the ever-elusive algorithms into allies. It's time to level up your social media game.
P.S. Craving a deeper dive into mastering the art of viral video content? Don't miss out. Catch my full podcast episode on this topic to unlock even more strategies for social media success. Watch/Listen Now.

The “Why” Behind What You Post: Going Beyond Checkbox Marketing

In the hustle and bustle of running a business, it's easy to get caught in what I like to call "checkbox marketing."

You know the drill: Post a video on Monday, an article on Wednesday, and maybe throw in some Instagram stories throughout the week. You're ticking-off the tasks, but is your passion really in it?

The fact is, if your content doesn't excite you, it probably won't excite your audience either.

So try this… Instead of asking yourself, "What do I need to get posted today?" try shifting the question to, "What does my audience need to hear from me today?"

This simple switch in perspective can make all the difference. It moves you from a self-focused mindset to an audience-centric one.

Three Quick Tips:

• Before crafting your next piece of content, pause and identify the core message you want to convey.

• Consider the problems or questions your audience has (or is likely facing in the marketplace) and address those.

• Test and measure the response, and then refine your approach based on real-world feedback.

So, for example, don't just post a home tour because it's on your to-do list. Share a tour that dives into what your audience really wants to know, whether that's insights into lifestyle choices, market trends, or the buying and selling process.

By focusing on what your audience needs to hear, you're not just checking boxes—you're building a brand that relates and resonates.

Unlocking the Power of Hyperlocal Content: Beat Social Media Algorithms

You're probably wondering why your social media posts aren't getting the traction they used to. Well, it's not you; it's the algorithm.

Want the good news? You can make that algorithm work for you, not against you. Here's how to do it with hyperlocal content.

Why Hyperlocal Content is Your New Best Friend

You've heard it before: "Content is king." But in the age of AI-suggested content, not just any content will do.

You need content so specific, so local, it practically screams your town’s name. Why? Because algorithms like Instagram's are shifting to prioritize interest-based content.

That means the more you tailor your posts to your local audience, the more likely they are to actually see them.

How to Train the Algorithm to Love Your Content

• Be Ultra-Specific: Don't just post about coffee; post about that hidden gem of a coffee spot on Main Street that only locals know about.

• Use Hyperlocal Hashtags: Forget #CoffeeLover; try #MainStreetCoffeeLove. You'll attract locals who are genuinely interested in what you're posting.

• Tag Your Location: Always, always tag your location. It's like sending a flare up to the algorithm, saying, "Hey, this post matters to people here!"

Boost Your Posts, But Make It Local

Once you've got this killer content, don't let it go to waste. Consider promoting or boosting your posts within a 15-mile radius of your marketplace. You'll maximize visibility among potential customers right in your backyard.

The Bottom Line

You don't need a massive following; you need the RIGHT following. Stop chasing vanity metrics and start focusing on what really matters: reaching and engaging with potential clients who are local to your area.

When you go hyperlocal, you're not just throwing content into the void and hoping someone sees it. You're strategically placing it where it matters most. So go ahead, make your content so hyperlocal, you force the algorithm's hand. Let it be your local matchmaker!

Every Video Counts: Are You Building a Brand or Just Filling Space?

The pressure to produce video content is real. Whether you're diving into TikTok, YouTube, or Reels, you're faced with a crucial choice: Will your next video enhance or erode your brand?

Why You're Here: Purpose Over Pressure

Before you even think about hitting "Publish," ask yourself: "What's the purpose of this video?" Your content should align with your brand's mission and values, not just fill space.

The Impact of Different Video Types: It's Not Just About Format

• Reels, Shorts, & TikToks: With shorter viewership time, every second counts. Be purposeful in your messaging to prime viewers for deeper engagement. Otherwise, those views are fleeting and won't contribute to meaningful brand-building.

• Long-Form YouTube (On Demand): Here's where you can go in-depth. Leverage SEO to align your content with the queries and intent of viewers who are actively searching. This isn't just about views; it's about meeting a need and establishing your brand as a go-to resource.

By understanding the nuances of different video types, you can better strategize how each piece of content serves your brand's larger mission. Make every frame count. 🎥

Your Tactical Takeaways

• Plan, Don't Panic: A well-thought-out content schedule is a helpful sidekick.

• Quality, Not Quantity: A few great videos beat a flood of forgettable ones.

• Consistency Without Compromise: Stick to a posting schedule, but never at the expense of quality.

So, what are you building? A towering brand or a forgettable facade? Each video is a chance to build something lasting. Make it count.

Become a Data Wizard: Mastering Advanced Data Analysis in ChatGPT

Imagine unlocking instant, actionable insights from your data, right within your ChatGPT conversations. No more manual sifting through spreadsheets or documents.

Whether you're a local business owner, a real estate professional, or an entrepreneur, this feature is like having a personal data analyst at your fingertips, pinpointing the key metrics that empower you to make game-changing decisions.

First Things First: Activate Advanced Data Analysis

Before you get started, you'll need to enable Advanced Data Analysis, formerly known as the Code Interpreter. It's a simple process: go to your ChatGPT settings and activate it.

Keep in mind, you'll have to do this for each new chat session you start. For a visual guide, take a look at the step-by-step screenshots provided below.

1. Navigate to the lower left corner and tap the ellipsis next to your email address, then select "Settings & Beta."

2. From the left-hand menu, tap "Beta Features" and toggle on "Advanced Data Analysis."

3. For each new chat, hover over the ChatGPT version (3.5 or 4) to reveal additional options, one of which allows you to activate Advanced Data Analysis for that specific chat.

Unleash the Possibilities: What's on the Menu?

Once you've activated Advanced Data Analysis, you're ready to explore a world of possibilities:

• Export MLS Data: Real estate pros, this one's for you. Upload your MLS data and get instant insights into market trends, property valuations, and even buyer personas for your listings. For example:

  • Deep Dive into Trends: "What specific market trends can I identify in my MLS data that aren't immediately obvious?"

  • Competitive Analysis: "Who are the top-performing agents and firms in my area based on the number of listings, and what do their focus areas reveal about market opportunities?"

  • Future Predictions: "Based on provided MLS data, what can I forecast about property values or market demand in the next quarter?"

• Analyze Social Media Metrics: Keep tabs on your social media performance by exporting and uploading your analytics.

  • Engagement Metrics: "What types of content are driving the highest engagement rates across my social media platforms?"

  • ROI Analysis: "How many of my direct messages on each social media platform lead to meaningful interactions or conversions?"

  • Audience Behavior: "What can I learn about my audience(s) based on their interactions with different platforms or types of content?"

• Review Customer Feedback: Copy-and-paste your customer reviews into a document, upload it, and get immediate insights to refine your business strategy.

📥 Ready to Dive Deeper into Your Customer Reviews?

Don't miss out on the chance to gain even more valuable insights from your customer feedback.

Click below to access my exclusive list of the "5 Must-Ask Queries to Uncover Game-Changing Insights from Your Customer Reviews."

👉 Download the 5 Must-Ask Queries Now!

Why You Can't Afford to Miss Out

Here's why this advanced feature is mission-critical:

• Time-Saving: Say goodbye to hours of manual data analysis.

• Enhanced Accuracy: Trust the machine to provide error-free insights.

• Competitive Edge: Stay ahead of the curve with real-time data analysis.

There you have it! Advanced Data Analysis is your secret weapon for making smarter, data-driven business decisions. Get to it!

Instagram's Extended Reel Runtimes and the Future of Your Content Strategy

Back to the Future: The Revival of Long-Form Content

Remember when Instagram retired its long-form "IGTV" feature? Well, it's making a comeback, but this time under the Reels banner. Instagram is internally testing 3-minute and 10-minute Reels, and this move is more than just a nod to TikTok's success. It's a fascinating glimpse into the cyclical nature of content trends.

The Trend Cycle: Short to Long and Back Again

In the digital age, trends are cyclical. We started with short videos, moved to long-form, and then circled back to short-form content like Stories and TikTok. Now, we're seeing a resurgence of mid-length content. Understanding these cycles can give you a competitive edge. You'll know when to pivot your strategy and how to keep your audience engaged.

Why This Matters for Local Business Owners, Entrepreneurs, and Marketers

• Adaptability: Being aware of these trends allows you to adapt your content strategy. For Realtors, for instance, longer Reels could mean more time to showcase property tours or client testimonials.

• User Engagement: If you've built a following around short-form content, don't abandon it. Instead, integrate longer videos into your existing strategy to keep your audience engaged.

Takeaways and Recommendations

• Stay Informed: Keep an eye on platform updates and be ready to adapt.

• Test and Measure: Don't dive headfirst into ONLY longer content. Test it out, measure its effectiveness, and then decide if it's worth fully integrating.

• Balance is Key: A mix of short, mid, and long-form content can help you reach a broader audience and keep your content fresh.

In a nutshell, the return/reemergence of longer Reels is a golden opportunity to diversify your content and engage your audience in new ways. So, my advice:  embrace the cycle, and use it to get more out of your Instagram marketing efforts.

The Secret Sauce to Dominate Google’s Local Pack: Know Your Maps

Hey there, savvy business owners! Ready to level-up your Google Business Profile and beat the competition? (Yeah you are!) Let's talk about Google's “local pack” (aka, “map pack”) and how to make it your playground.

What is the Google Local Pack?

When customers search Google for local services—think “best real estate agent near me”—a special section pops up. It's called the local pack, featuring three businesses optimized for that search.

Horizontal vs. Square Map-Pack

Look closer. You’ll see a map guiding customers to these businesses. The map comes in two styles:

• Horizontal Map: Appears as a strip above the listings.

• Square Map: Sits to the right of the listings.

Why Does the Map Type Matter?

The type of map speaks volumes.

• Horizontal Map: Usually appears lower on Google’s results page. It shows up when Google isn't quite sure it’s found what the searcher wants.

• Square Map: Indicates high confidence from Google. It’s a cue that you’re exactly what the customer is searching for.

Optimize for Square

Want to dominate? Here's your game plan: zero in on the search phrases that trigger the square map-pack. Start by running a few local searches related to your business. Jot down the phrases that bring up the square map—those are your golden keywords.

Now you've got your roadmap, literally. Optimize around these phrases, and you're set to soar. 🚀

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Key Takeaways

• The local pack is your ticket to visibility.

• Map type hints at Google’s confidence level.

• Optimize for phrases that trigger the square map to come out on top.

Now, go conquer that local pack! You’ve got the secret sauce. 🌟

Why Squeaky Wheels Don't Deserve the Grease: A Lesson in Focused Energy

You're standing at the crossroads of your day, armed with goals, dreams, and a to-do list that's brimming with potential. The question isn't just what you aim to accomplish, but WHO or WHAT you'll let divert your path.

Think about it: are you going to spend your precious time arguing with someone who never sees your point of view, or will you engage with mentors, friends, and projects that enrich your life and push you closer to your goals?

Personally, one of my guiding principles in both life and business is to focus my energy where it's most effective. I've encountered situations where it would be easy to get sidetracked by demands or expectations that don't align with my business or goals.

Instead of diverting my course to fit square pegs into round holes, these instances serve as reminders. They prompt me to apply even more “grease” to the good wheels—i.e., those relationships and endeavors that create mutual value.

Instead of diverting my course, however (trying to force a square peg into a round hole, so to speak), these instances serve as a reminder to apply even more "grease" to the good wheels—i.e., those relationships and endeavors that are mutually beneficial to me, my business, and all parties involved.

So my advice is simple but transformative: Pour your energy into the wheels that move you forward, not the squeaky ones begging for grease.

Don't waste your emotional and intellectual bandwidth on tasks or people that drain your spirit. Instead, allocate your resources to relationships and endeavors that not only make the journey worthwhile but also accelerate your progress.

Remember, it's not the squeaky wheels that need your attention—it's the wheels that actually get you to where you want to go.

The Paradox of Choice: Why Consumers Are Using Agents More, Not Less

With the wealth of information available online through third-party property search portals and various real estate platforms, wouldn't you assume that buyers and sellers would be more self-reliant?—less in need of using an agent?

5 Essential Elements to Supercharge Your AI Prompts

Your AI experience is only as brilliant as your prompts. Think of generative AI as a mirror, reflecting🪞the quality of your thoughts.

Want to take your prompts from good to great? Here's your quick cheat sheet:

👉PERSONA: Declare who's speaking. Whether it's a seasoned journalist or a professional health coach, the voice dramatically influences the output's narrative and tone. | Ex: "Imagine you're a financial advisor giving investment advice."

👉OBJECTIVE: Define what you need from your AI. Craft your tasks with precision. | Ex: "Create a comprehensive guide to indoor gardening."

👉CONTEXT: Feed the AI a detailed backstory. It's all about supplying any pertinent background information that refines the AI's task execution. | Ex: "The guide is for city dwellers with little to no outdoor space."

👉FORMAT: Specify your desired output. This can range from articles, scripts, and quizzes, to styles like how-to guides or opinion pieces, and even structures such as headings, lists, or interview style Q&As.


👉STYLE: Tailor the AI's style. Think about the tone, rhetorical devices, formality level, and other language nuances. | Ex: "Write in a conversational tone, using metaphors and anecdotes, and maintain a moderate level of formality."

Remember, weak prompts generate weak responses. But powerful prompts? They ignite AI's potential, unlocking a world of possibilities.

From Zillow to Google: How to Use AI to Migrate and Optimize Client Reviews for Your Business Profile

Looking to repurpose your Zillow reviews for your Google Business Profile? It's not just a migration, it's a transformation.

You're well aware of the power of client reviews, but a simple copy-paste won't cut it. You'll need your clients to "re-review you"—there's no sidestepping that. But, before you reach out, there's a golden opportunity to amplify 🦾 their reviews.

Take their original reviews and feed them into an AI tool (like ChatGPT, Bard, Claude 2, Jasper, or others). Instruct the AI to weave in a few choice keywords, crafting a fresh and improved version. Why? Because Google scans your clients' reviews for keywords, using them to rank your profile over competitors in related searches.

A word to the wise: don't rush this process or it'll raise 🤨 eyebrows. And remember, if you go overboard with the keywords, Google's likely to filter the review.

But what about Google’s duplicate content policy, you ask? No need to fret. Reviews, authored by the client and not the business, don't typically fall under Google's duplicate content policy😮‍💨.

Just remember, handle this process with care and authenticity to stay in line with Google's broader guidelines.

The Four Key Roles of a Buyer's Agent: How to Showcase Your Expertise

Are You Underselling Your Role as a Buyer's Agent? Don't shortchange your services—highlight the four fundamental roles you perform as a Buyer’s Agent.

In the current climate, articulating the value of your Buyer’s Agent services is crucial. Without fully showcasing your expertise, you risk being overlooked or undervalued by potential clients. Stand out by exploring your key roles:

• Finding/Un-finding Properties: You pinpoint homes that match your clients' needs and wants. As their guide, you help clients discern when to pursue or pass on opportunities, even uncovering off-market gems.

• Decoding the Market: You dissect local trends and property specifics, identifying which areas and property types best suit your clients' needs. Your insights empower clients to navigate the market confidently.

• Mastering the Deal: Skillfully managing over 25 points of negotiation in a typical purchase agreement, your expertise tips the scales in your clients' favor.

• Fulfilling the Agreement: “It ain’t over ‘till it’s over!” With numerous contingencies to satisfy and potential pitfalls to avoid, your role is pivotal in ensuring the deal doesn't fall apart.

Communicate Your Value

In your role as a buyer's agent, how comfortably or confidently can you explain the value of your services? Without clarity, you risk falling behind in a market that waits for no one.

Instagram's AI Evolution: A Look at Instagram's Innovative AI Features (Soon to be Released)

Instagram is experimenting with a range of generative AI elements to enhance your experience. Here’s the rundown…

1. Generative AI Sticker Creation: Soon, you'll be able to create customized sticker-graphics for your Reels and Stories based on text prompts.

2. Visual Editing Tools: Two new tools are on the horizon. “AI Brush” will let you replace parts of your image, with AI filling in the gaps. “Restyle” will allow you to recreate sections of an uploaded image using text prompts. You'll be able to change backgrounds or replace specific elements with AI-created alternatives.

3. AI Chatbot: Just like Snapchat's chatbot tool, Instagram is working on a new conversational UI built into your DMs. By typing @ai into the chat field, you'll be able to ask questions about various topics. Sounds thrilling 😑

4. Message Summary: Long-winded DMs? No worries! An AI-powered tool is being developed to summarize your messages, saving you time.

Beyond Buying Leads: The Importance of Marketing in Real Estate

Are you thinking BIG enough? When it comes to marketing and branding, loads of agents only scratch the surface, stay within their comfort zones, and often miss the mark because:

👉 They lack the necessary know-how to implement successful marketing.

👉 They're clinging to buying leads like a lifeline, missing a solid marketing plan to bring in steady business.

👉 They're spooked by the thought of unclear returns from their marketing efforts.

👉 For them, rolling up their sleeves to tackle marketing feels like facing a steep, uphill climb.

👉 They're not quite getting the big picture - branding isn't just a logo, it's about building long-term client relationships.

Stop scratching the surface. Dive deep and make your mark!

Harness the Domino Effect: Unleash the Power of a "For Sale" Sign!

Imagine a "For Sale" sign popping up on one lawn in your neighborhood. Then, almost like magic, a smattering of additional "For Sale" signs starts appearing here and there. This is the domino effect in action, subtly yet significantly sparking a vibrant real estate scene.

Ignite the Chain Reaction

Here's where you step in. It's time to supercharge the trend and take it to the next level. Go beyond the casual postcard, and embark on a full-throttle marketing blitz! Yes, postcards are good, but there's so much more you can do.

• Make calls to neighbors

• Knock on doors for face-to-face interaction

• Host open houses

• Film and post engaging social media videos

• Launch targeted online ads:  Meta, Google, YouTube, TikTok, and more.

• Feature the listing in your newsletter and email campaigns

Doing all this isn't just about selling a single house. It's about creating a buzz in the neighborhood—a buzz that can translate into more listings, sales, and satisfied clients.

Stay Top-of-Mind

The real estate game requires more than a flash in the pan marketing effort. While many agents may host an open house or send a postcard, this might not be enough to form a lasting impression. The secret sauce? Persistence and consistency.

Don't just spark interest and let it dwindle after a day or two. Commit to the long haul—be there for the whole season. It's crucial to stay in the neighbors' minds even after the "Sold" sign comes down. After all, the decision to sell might not happen immediately, but when it does, you want to be the first person they think of.

Remember, a continuous presence doesn't just show commitment, it helps build trust and recognition—two key ingredients in winning listings. Patience, persistence, and consistency are your allies in this game.

Your Turn

What are your top marketing tips and tricks to leverage your listings and sales?