In the dynamic world of real estate, staying ahead of the game requires a strategic approach to marketing. Here's a curated list of the top marketing channels to elevate your business in 2024:
1. Google Reviews
Google Reviews amplify your SEO, helping you rank higher in Google’s search results. This increases your visibility when prospects search for local real estate agents. They also improve the performance of your Google Local Services Ads. So keep on getting those reviews!
2. Email Newsletters
Ramp up your email newsletter to a weekly schedule to maintain consistent outreach. Share useful info, market insights, local happenings, and CTAs that invite readers to take next steps. When it comes to nurturing leads and contacts, email’s top of the list.
3. Community Events
Deepen local ties by leveraging community events, like photos with Santa or Easter egg hunts. Try finding sponsors to offset costs. Additionally, plan to host more mega open houses to engage with potential clients and make a memorable impact on neighbors, who might soon be sellers.
4. Mailers
Send out postcards regularly and/or a luxury-focused quarterly magazine. Pro tip: Consider sponsors to lower your costs. The average mailbox only receives two pieces of marketing mail daily, so there’s a clear runway to grab attention!
Postcard Ideas:
Market updates and data
Coupons to local businesses
Relevant real estate news
Calendar of local events
Invitations to your events
"Thumb-mailers" with QR codes to your videos
Real estate tips and advice
"Who do you know" just-listed announcement
"How did we do it" just-sold announcement
Map of homes you sold year-to-date
Client testimonials and success stories
Home maintenance tips and seasonal reminders
5. Videos/Content
Invest in producing more videos. They’re not just for your social feeds; they supply content for your emails, postcards, and ads. What’s more, try running YouTube In-Stream Ads to outline your value proposition to prospective sellers, who are looking to hire the best.
Embrace these tools, tailor them to your unique strengths, and watch as your business not only adapts to the unpredictable market but thrives!