Instagram's algorithm scrutinizes your post's initial impact on a small, sample audience to gauge its potential. The early success of your post—its likes, comments, shares, and so forth—determines the extent of its reach on Instagram. In other words, if it’s a dud, it’s dead.
HERE ARE SIX ESSENTIAL TIPS TO LAUNCH YOUR POST WITH IMPACT:
Heart Comment Frenzy: Heart the comments on your last post a day later. Users receiving the notification will open the app, and before exiting, they’ll probably browse the feed — where Instagram is primed to display your latest post.
DM Story Replies: Scroll through stories and reply to a half-dozen or more using the message feature at the bottom. This approach leverages Instagram’s algorithm, which values Historical Interactions, increasing the likelihood of your next post appearing at the top of their feed.
Broadcast Channels: Use your Broadcast Channel (Instagram’s one-to-many messaging tools) to send updates to subscribers, thus drawing more attention to your profile, and by extension, your most recent post.
Focus on Favorites: Adding your top-engaged followers to your Instagram Favorites Feed makes it easy to browse their latest post and leave comments. This way, they’ll be more likely to see and engage with your content reciprocally.
Story Share with Care: Boost post visibility by sharing to stories, but add unique context to keep followers engaged. Remember, if you repeatedly static-share your post to your stories, you’ll condition your story viewers to skip past your stories, causing longterm harm.
“Collab” Cross-Promo: Try strategically coauthoring posts with fellow creators for cross promotion via Instagram Collaborations. Shared audiences can multiply engagement.
So, here's my advice: don’t just post and pray; be strategic and play the game!