If you’ve lost touch with your personal contacts and have become hesitant to just up and call them, but know you need to… Try using impersonal marketing/communication channels to reawaken stagnant relationships.
IMPERSONAL MARKETING CHANNELS:
Sending postcards or letters.
Distributing newsletters (print or email).
Sending routine emails.
Commenting on social media.
Messaging via DMs.
Inviting-to and hosting webinars.
Inviting-to and attending larger, casual events.
Sponsoring social media ads.
With your contacts reengaged, Take your relationships to the next level by utilizing personal marketing channels.
PERSONAL MARKETING CHANNELS:
Making phone calls.
Sending texts.
Visiting via pop-bys.
Organizing coffee meetups, meal gatherings, or activity-based meetings.
Inviting to and attending smaller, intimate events.
Writing handwritten notes.
Recording personalized video messages.
In real estate, relationships rule. To be chosen, you must be known. Don't gamble with chance – be the agent-of-choice.