Making Content: a high-effort, high-reward activity!
As a content creator, you know the drill: researching topics, recording videos, crafting captions, and distributing across platforms is a demanding and time-consuming process. But despite the effort, the benefits of a strong online presence are undeniable. The fact is, social media is a one-of-a-kind medium that offers unparalleled access to consumers in a way no other marketing channel can complete.
However, with so many platforms to choose from and so much competition, it can be overwhelming to know where to start. That’s why I’ve assembled a list of six tips to help you streamline your content strategy and get more “play out of your posts.”
Crosspost: Utilize the power of multiple platforms by distributing your content natively across top social media networks.
SEO-Afterlife: Ensure your content has a longer lifespan by blogging any posts you consider valuable and optimizing them for search engines.
Replicate: Keep your content in front of your followers by re-posting relevant content from time-to-time.
Repurpose: Use parts of past posts to inspire new content and make the most out of your efforts.
Consolidate: Identify your top-performing content and double down on it to maximize your reach.
Promote: Give your organic content a boost by promoting it to targeted audiences through paid media.
Don't let the constant need to produce content cloud your purpose and impact. Take the time to evaluate and streamline your strategy so that each post serves a clear and meaningful goal. With the right approach, you'll not only save time and energy, but also see a greater return on your content investment.