Looking to flip the script and have clients ringing you up 📲 for a change?
Lead generation and conversion usually teeter between a game of “chase” and “attract.” You need a bit of both, in my opinion.
But hey, isn't it tiring when you're always the one doing the chasing, hustling to follow-up and convert?
Why not switch gears a bit by ALSO investing in marketing channels that draw leads in?—where they're the ones contacting you!
If that sounds like a solid idea, here are 6 dynamic marketing channels that’ll help you shift from chasing to attracting and have those leads ringing you up instead.
Client/Contact Database 📇 - Take care of your connections! Your repeat clients and their referrals are gold mines. Don't forget, good business grows on the tree of trust.
Google Business Profile📍- Get Google on your side! An optimized Google Business Profile is like a magnet for high-quality leads. Time to let them come to you.
Search Engine Optimization 🔎 - Show-off online with SEO! Standout in search via services-page on your website (e.g. “buying a home,” “selling a home,” et al.), YouTube videos, blogs, etc. Optimize to get found online.
Google Local Services Ads - Appear at the tippy-top of Google! Be the first agent local customers see and let them reach you with just a click. LSAs are easy to setup and only charge you for legit leads.
Social Media Marketing 💬 - Join the social club! Publish value-add content, dive into your DMs, engage in the comments, and connect with your audience.
Geographic Farming 🏘 - Build a brand in your backyard! Direct mail, signage, social media marketing, and more—there's a whole community waiting to become loyal clients.