standard Check Your Title at the Door, Please: 3 Ideas to Strengthen the Commitment of your Real Estate Team

In the book Creativity, Inc., its author, Ed Catmull, who co-founded Pixar Animation Studios alongside Steve Jobs, said he once requested that a long, rectangular conference table at Pixar be replaced with a fat, square one. In the book, he stated that he had this done to quash a growing sense of hierarchy in the conference room, and by extension, […]

standard Filling the Forgotten Potholes in Your Business

West down Observer Hwy. left on to Monroe St., right on to Newark Ave., pass around the bend, merge and pass through the light, apply brakes, swerve left — dodge enormous pothole — swerve right, take turnpike exit, and onward… Five days a week, unless I’m traveling, this is my “pre-turnpike” route to the office, […]

standard The Innovative Benefits of Constraint

While planning a Coldwell Banker conference, a discussion emerged centered around the cost of hiring speakers relative to the total allotted time each were given to present on stage. At one point it was suggested that the longer the speaker spoke, the more “bang for the buck” we’d be receiving. While the notion seemed reasonable […]

standard 3 Mindsets to Exceed Customer Expectations

Customer service isn’t just a list of items—of things we do and mark complete. It is a mindset, the result of which fosters an exceptional experience and leaves a lasting impression… it delights. Real estate professionals of this mindset never stop striving toward creating better customer experiences—they simply don’t settle. In mathematics, there’s a phenomenon […]

standard Progress is What Progress Does—Try Not to Get in Its Way

Q. What do librarians, box office attendants, and local weather stations have in common? A. Each in its own way, is being edged-out by technological innovation. Over the past number of years, the role of librarians has been minimized, modified, and made over as a result of the changing ways in which people access the […]

standard The Deceptive Power of Praise

“Continuous effort—not strength or intelligence—is the key to unlocking our potential” (Winston Churchill). In both life and business there are two views about intelligence; one which believes in the capacity for improvement and another which does not. Carol Dweck is author of the book “Mindset: The New Psychology of Success” and a leading scholar in […]

standard How Benchmarks Might Be Holding Back Your Business

Tony Robbins said, “The single greatest force in the human personality is its need to remain consistent with how it defines itself.” I think he’s right—that we are prepared to take any and all measures to ensure we reach or obtain our minimum standards. For instance, if you regard yourself as an A student and […]

standard Let’s Get Visual: What Design Says About the Quality of your Real Estate Business

I’ll guarantee it: take the [exhausting] walk through the exhibitor halls of the Consumer Electronics Show (CES) and you’ll conclude the same as me—design matters! From floor to ceiling, CES is covered with exquisite marvels sure to leave you dazzled. I was struck by the stylishness of 4K, curved television monitors, stunning smart appliances, chic […]

standard Why Scare Tactics Make for Bad Sales Tactics

Nothing chokes the life, love, and respect from a deal quite as vehemently as scare tactics.  Seriously, if someone attempts to “sell me” with scare tactics, it makes my choice so much easier—“NO!” Any mild interest simply melts away and I go cold. Whether it’s a product, service, or contract that seems like a relatively […]

standard Solving for the Truth in Customer Reviews and Adjusting for Uncertainty

Recently, Dan Cobley, an executive at Google delivered an enlightening TED Talk entitled, “What Physics Taught Me about Marketing.” At first, his subjects—physics and marketing—seemed dissimilar, but Cobley successfully proved their relationship as he uncovered powerful principles of marketing with the pure logic of physics. I learned that marketing, like any other discipline, is subject […]