standard How Reacting to “The Details” Wrecks Your Goals

Imagine driving a car while staring only at what’s immediately in front of your eyes—not more than three feet in front of your bumper. You jerk the wheel ever so slightly to the left and then to the right trying to adjust to the little shifts in the road coming at you 65 miles per […]

standard Solving for the Truth in Customer Reviews and Adjusting for Uncertainty

Recently, Dan Cobley, an executive at Google delivered an enlightening TED Talk entitled, “What Physics Taught Me about Marketing.” At first, his subjects—physics and marketing—seemed dissimilar, but Cobley successfully proved their relationship as he uncovered powerful principles of marketing with the pure logic of physics. I learned that marketing, like any other discipline, is subject […]