standard If Me, Then Results: How Oversimplified Marketing Can Undermine Your Real Estate Business

Recently, I started thinking about things that look easy but are, in fact, deceptively challenging. For example, what about those 30-second clips on HGTV or DIY that attempt to teach viewers how to perform at-home projects such as installing a grout-tile shower “in only three simple steps”—like it’s ever that easy. You watch the clip, […]

standard 5 Tips for Using Evernote to Run Your Real Estate Business

I’m sure everyone’s noticed that the app world is inundated with selections and has been for some time now. Some are good, some not so good, and some are unquestionably great. Take Evernote for instance. It’s extremely versatile in terms of use, yet it maintains a high degree of reliability and relevance for pretty much […]