standard Let’s Get Visual: What Design Says About the Quality of your Real Estate Business

I’ll guarantee it: take the [exhausting] walk through the exhibitor halls of the Consumer Electronics Show (CES) and you’ll conclude the same as me—design matters! From floor to ceiling, CES is covered with exquisite marvels sure to leave you dazzled. I was struck by the stylishness of 4K, curved television monitors, stunning smart appliances, chic […]

standard Embracing Idiosyncrasies For Better Business

There’s no such thing as Starbucks. That’s not meant to be taken literally. I might as well have said there’s no such thing as Coca-Cola, and my point would be nearly the same, which is, that producing a uniform service or experience is practically impossible. Say you buy a Starbucks coffee one morning and it […]

standard Process, Not Product

From what I’ve seen, real estate agents are conduits of complex processes—at least in theory. Property transactions tend to dart off in all directions—financing, logistics, insurance, inspections, comparative analysis, it goes on and on. In this context, real estate agents fulfill a real consumer need. However, it’s been known to get “lost in translation” when […]