standard Embracing Idiosyncrasies For Better Business

There’s no such thing as Starbucks. That’s not meant to be taken literally. I might as well have said there’s no such thing as Coca-Cola, and my point would be nearly the same, which is, that producing a uniform service or experience is practically impossible. Say you buy a Starbucks coffee one morning and it […]

standard Process, Not Product

From what I’ve seen, real estate agents are conduits of complex processes—at least in theory. Property transactions tend to dart off in all directions—financing, logistics, insurance, inspections, comparative analysis, it goes on and on. In this context, real estate agents fulfill a real consumer need. However, it’s been known to get “lost in translation” when […]