standard Show Your Customers What “Good” Looks Like

Consumers no longer compare your business only with its competitors. The PA Consulting Group put it perfectly: “Your customers compare your performance with their insurance company, their supermarket, their holiday company. If one company exceeds the customer’s benchmark of what ‘good looks like,’ they will expect the same from you.” Of course, this statement is […]

standard Filling the Forgotten Potholes in Your Business

West down Observer Hwy. left on to Monroe St., right on to Newark Ave., pass around the bend, merge and pass through the light, apply brakes, swerve left — dodge enormous pothole — swerve right, take turnpike exit, and onward… Five days a week, unless I’m traveling, this is my “pre-turnpike” route to the office, […]

standard Solving for the Truth in Customer Reviews and Adjusting for Uncertainty

Recently, Dan Cobley, an executive at Google delivered an enlightening TED Talk entitled, “What Physics Taught Me about Marketing.” At first, his subjects—physics and marketing—seemed dissimilar, but Cobley successfully proved their relationship as he uncovered powerful principles of marketing with the pure logic of physics. I learned that marketing, like any other discipline, is subject […]