standard Let’s Get Visual: What Design Says About the Quality of your Real Estate Business

I’ll guarantee it: take the [exhausting] walk through the exhibitor halls of the Consumer Electronics Show (CES) and you’ll conclude the same as me—design matters! From floor to ceiling, CES is covered with exquisite marvels sure to leave you dazzled. I was struck by the stylishness of 4K, curved television monitors, stunning smart appliances, chic […]

standard Process, Not Product

From what I’ve seen, real estate agents are conduits of complex processes—at least in theory. Property transactions tend to dart off in all directions—financing, logistics, insurance, inspections, comparative analysis, it goes on and on. In this context, real estate agents fulfill a real consumer need. However, it’s been known to get “lost in translation” when […]

standard Don’t Eat Raw Cookie Dough

Any project, initiative, or venture will yield better results if one first takes the time to appreciate its inner workings—the theory behind it. Too often we leap into action with only fragmented bits of knowledge, and by so doing, miss some critical steps. This tendency can be attributed, at least in part, to a low […]